Markwins Beauty Brands has appointed Sarah Schneider as Chief Commercial Officer, effective February 3, 2025.
 
Schneider will lead commercial strategy, with 20 years of experience in commercial management and a proven track record of driving sales growth, improving margins, and achieving market share targets across the consumer goods and beauty sectors.
 
Alice Chen, Co-Owner and CMO, Markwins Beauty Brands, said, 
 
“We are delighted to welcome Sarah to the Markwins team. Not only does she bring a wealth of experience in accelerating growth and shaping strategy, Sarah’s character embodies Markwins’ entrepreneurial spirit and culture as championed by our founders Eric and Lina Chen. We are also proud to continue to elevate women in executive roles at Markwins and are confident Sarah will have an instrumental impact on our team, our customers, and our future success.”
 
Most recently, Schneider has led commercial teams at Reckitt and Revlon, having built strategic relationships with key customers, expertly managing P&Ls, and delivering exceptional, long-term results across all areas of the business.
 
Schneider commented, 
 
“I’m thrilled to join Markwins Beauty Brands and work alongside such a dynamic and passionate team. I look forward to partnering with our retail customers to drive innovation, grow and elevate the color cosmetics category, and continue to deliver products that inspire and excite consumers.”

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